Tribune Co Caught Lying...

...again...

They already got caught once and had to revise their actual circulation numbers downward...Now they've gotten caught twice...

Between big Lies of Consequence like "Ra^thergate" and the lesser lies of Tribune Co., Old Media is wondering why stuff like this happens:

Morton and others said the industry has been largely unsuccessful in reversing a gradual decline in circulation during the past two decades.

Could it be that people just don't believe them any more?